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Mere facts don’t win arguments. What does, is the ability to effectively convey what you wish to say in the most beautiful and persuasive manner. This is where Rhetoric comes in.


Rhetoric, or Balagha, in Arabic, is the science of expressing something in the most effective way given the context. Many of these rules are shared amongst languages in general. Balagha, however, is the key to ‘tasting’ the inimitable beauty of the Qur’an.

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About the text:

al Balagha al Wadiha is modern text which combines the two classical approaches of works of this science: precise definitions and analysis, with copious practical examples of the concepts it covers.

The text was authored by Ali al Jarim and Mustafa Amin.


Learning outcomes:

  • How the science of Balagha developed.
  • What ‘fasaha’ is.
  • What ‘balagha’ is.
  • The different styles of expression in Arabic.
  • The sub-sciences of al Ma’ani, al Bayan, and al Badi’; their main discussions, and the effects of each on the rhetorical impact of speech and writing.

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